This scope covers the once-off setup and monthly management needed to prepare, launch, and improve Sieora's Meta acquisition system. The setup fee is for the finished working state, not for whether individual pieces already exist today.
The purpose of the setup sprint is to make the full paid acquisition path reliable enough to test demand, qualify leads, and learn from sales outcomes. Existing assets will be used where useful, but the commercial deliverable is a launch-ready system.
Start with a contained setup sprint that gets Meta, offer, landing path, tracking, creative direction, and CRM / Break Cold handoff into a launch-ready state.
The setup reduces the risk of spending into unclear tracking, weak offer flow, direct cold booking, missing source capture, or CRM / Break Cold statuses that cannot show lead quality.
The end state is not only active ads. It is a connected acquisition loop: message, capture, qualify, route, follow up, report, and improve.
"The setup fee gets the system launch-ready. The retainer keeps the system managed, optimised, and learning."
The setup creates the conditions for paid traffic to be measured and improved: offer, funnel path, tracking, campaign architecture, creative direction, and CRM / Break Cold handoff.
The retainer manages campaigns, pacing, creative testing, tracking checks, lead-quality feedback, and reporting so the system keeps getting sharper.
This is the minimum path that needs to be reliable before Sieora judges paid performance or considers any performance-based commercial structure.
Meta creative calls out the right ICP and frames Sieora as a B2B go-to-market engine.
Cold traffic enters a fit check, playbook, audit, or qualified landing path.
Events, UTMs, source, offer, and page data are captured consistently.
Lead fields and qualification questions separate real opportunities from noise.
The CRM / Break Cold or agreed lead management system receives the lead with owner, status, and next-step visibility.
Campaign data and sales outcomes feed back into optimisation.
The once-off setup is charged for the outcome: a clean, trackable, launch-ready acquisition path. It includes review, correction, setup, configuration guidance, and handoff planning as needed.
Get the Meta acquisition layer, launch path, account hygiene, and first test structure into a clean operational state.
Ensure the paid traffic path can be measured through events, UTMs, source capture, offer source, and lead status visibility.
Choose the first CTA and map the paid landing or lead magnet path so cold traffic is not forced straight into booking.
Define fields, statuses, routing, notifications, and feedback requirements so lead quality and sales outcomes can support optimisation.
The setup sprint is complete when ORBITxi has reviewed or prepared the Meta acquisition structure, confirmed the first campaign path, defined the offer and conversion route, documented tracking and UTM requirements, specified CRM / Break Cold handoff requirements, identified launch blockers, and produced the first 30-day test plan. Any build work beyond the approved setup scope is quoted separately.
Sieora must provide required access, ad spend approval, first target industries, selected offer or CTA, creative/proof assets, CRM / Break Cold visibility where needed, sales feedback, and timely approvals. Campaign performance depends on these inputs being provided consistently.
These items are not included in the minimum setup unless specifically approved and added to the invoice or agreement. Estimates are indicative only. Future work requires separate written approval before implementation or invoicing.
| Add-on | When it matters | Recommendation |
|---|---|---|
| First paid landing page build | Build the first paid page in the agreed website environment, including layout, CTA, and tracking-ready structure. | Likely first add-on |
| Sales Automation Fit Check flow | When the CTA needs form logic, qualification, and result/thank-you handling. | Pair with first launch |
| CRM / Break Cold implementation support | Field mapping, UTM capture, lead statuses, notifications, test-lead support, and sales-feedback visibility. | Scope after backend review |
| Sales attribution tracker | A separate tracker for source, campaign, lead status, deal value, collected revenue, and performance-fee eligibility. | Price to be confirmed |
| WhatsApp reminders or agent | Booking reminders, no-show follow-up, inbound qualification, or WhatsApp agent workflow. | Optional future phase |
| Reporting dashboard or CAPI | When CRM / Break Cold statuses and revenue data are clean enough to automate deeper reporting. | Price to be confirmed |
The retainer is not a passive fee to keep ads live. It covers ongoing management, optimisation, reporting, and learning across the paid acquisition system. The monthly retainer starts after setup completion or once active campaign management begins, whichever comes first.
These rules define how the scope should be interpreted and how future work should be approved.
| Rule | Included approach | Not included unless approved | Owner |
|---|---|---|---|
| Setup outcome | Launch-ready acquisition system | Reducing scope because individual pieces already exist | ORBITxi |
| Setup focus | Meta, funnel, tracking, creative direction, handoff specs | Full CRM / Break Cold or WhatsApp buildout | ORBITxi and Sieora |
| Performance fees | Revisit once attribution and collected revenue visibility are reliable | Fees on pipeline or unclear source claims | Both |
| Optimisation input | Weekly lead-quality feedback and sales outcome updates | Judging performance only by cheap leads | Sieora |
The first step is narrow: approve the setup and billing details, then get the system launch-ready, then manage and learn for the first 90 days.
Confirm R9,900 setup amount, billing recipient, retainer start trigger, ad spend, and decision owner.
1-2 weeks to get acquisition path, tracking, offer, funnel, campaign structure, and handoff ready.
Launch controlled prospecting and retargeting, then review spend, leads, quality, and funnel data weekly.
Decide whether to keep clean retainer, add performance terms, expand funnels, or add implementation work.
These are the immediate decisions needed before the setup invoice is prepared and work is scheduled.
Due before setup work begins.
Begins after setup completion or active management start, whichever comes first.
Initial review after campaign launch or active management start.
Paid directly by Sieora to Meta.